Madison’s Locally Owned
Apartment Company
43 North is a locally owned Madison apartments company founded in 2018 with a belief that downtown Madison deserved better housing — character-filled homes at honest prices, managed by people who actually care.
Locally owned Madison apartments,
built one property at a time
43 North Apartments was founded in 2018 by Eric Helt and Chris Heck with a simple conviction: Madison’s best neighborhoods deserved locally owned Madison apartments that matched their character. They started with an investment in a single downtown property — historic buildings in A+ location that larger management companies had overlooked.
The name says it all. Madison, Wisconsin sits at 43° North latitude — a coordinate that anchors everything we do to this city and this community. We’re not a regional chain or a national brand. We’re rooted here, by design.
Since then, 43 North has grown deliberately and purposefully — acquiring significant portfolios in Blair Street, Langdon, Mansion Hill, and Gilman Street, each chosen for location, character, and long-term value. Every acquisition has followed the same principle: find buildings worth caring for, in neighborhoods people actually want to live.
We own and self-manage everything in our portfolio. That means when something needs attention, you’re talking to the people who own the building — not a call center three states away.
Founded
Eric Helt and Chris Heck make their first property investment in downtown Madison, establishing 43 North Apartments.
Blair Street Acquisition
A 10-unit acquisition on Blair Street marks the first significant portfolio expansion — solidifying 43 North’s presence in the Tenney-Lapham neighborhood.
Langdon Neighborhood — 50 Units
A major 50-unit acquisition in the Langdon neighborhood establishes 43 North as a leading housing provider steps from UW–Madison’s campus.
Mansion Hill District — 90 Units
The largest acquisition to date — 90 units in Madison’s historic Mansion Hill District, bringing landmark Victorian-era buildings into the 43 North portfolio.
Gilman & Langdon Acquisition
The newest addition to the portfolio — prime Gilman and Langdon Street properties acquired in March 2025, further deepening our footprint in Madison’s most sought-after corridors.
Locally owned Madison apartments.
Real accountability.
When you rent from 43 North, you’re renting from the people who own the building — not a corporate property management firm managing hundreds of units across multiple states.
Direct Access
Our leasing and management team is reachable by email and phone. No ticketing systems, no automated responses — real people who know your building.
In-House Maintenance
Our maintenance technicians are 43 North employees — not third-party contractors. Faster response times and consistent quality on every repair.
Invested in Madison
We live and work here. Our properties are in neighborhoods we believe in, and we’re committed to maintaining them as long-term community assets.
Fair Pricing
Same prime locations as downtown high-rises — without the luxury building markup. We charge for location and quality, not amenities you’ll never use.
Historic Character
We invest in buildings with real architectural history — original hardwood floors, high ceilings, and details that new construction simply can’t replicate.
Fast Decisions
Ownership and management are the same people. No waiting for corporate approval — maintenance gets addressed, questions get answered, problems get solved.
Six of Madison’s
best neighborhoods
Every 43 North property sits within walking distance of campus, the Capitol, and the lakefront. We don’t compromise on location.
The people behind
43 North
A small, dedicated team that handles everything in-house — from leasing to maintenance. These are the people you’ll actually work with.
Ready to find your apartment?
Browse our full availability across 30+ properties in downtown Madison. Historic homes, prime locations, local management.
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